Sony-Ericsson tops in cell users satisfaction

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prdpuki's picture

Sony-Ericsson mobile phones topped the list of overall satisfaction by users in 2007, while Motorola was ranked as the 'most improved' brand on satisfaction for the last three years. However, the overall satisfaction among mobile handset users declined, according to International Data Corporation's ‘India Mobile Handset Usage and Satisfaction Study 2007’.

Motorola was in the second slot in overall satisfaction, displacing Nokia to the third place, while barring the top three vendors (Sony Ericsson, Motorola and Nokia) all other brands fared below the industry average.

According to a release issued by IDC, overall level users feel that mobile phones have become easier to use, have better voice clarity and longer battery life and thus the satisfaction on these three parameters have increased in 2007. This is in comparison with the previous two years, 2006 and 2005.

However, internal memory and entertainment features are the two parameters on which satisfaction has come down significantly.